Copied The Marketing Challenge for Industrial Companies
The Marketing Challenge for Industrial Companies
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$109.00 | $109.00 |
|
$109.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Social Neuroscience and Public Health
$169.99
Studies on Time Series Applications in Environmental Sciences
$109.99
Proceedings of the International Congress on Information and Communication Technology
$169.00
Semiconductor Physics
$139.99
Metallogenic Theory and Exploration Technology of Multi-Arc-Basin-Terrane Collision Orogeny in Sanj
$59.99
Process-Mining
$17.99
National-Socialist Archaeology in Europe and its Legacies
$169.99
Hedgefonds
$59.99
Interdisciplinary Research for Sustainable Business
$129.00
Natriuretic Peptides
$89.00
Groups - Canberra 1989
$29.99
Package Electrical Modeling, Thermal Modeling, and Processing for GaAs Wireless Applications
$109.99
Oxygen Transport to Tissue XVI
$39.99
Arbitral and Disciplinary Rules of International Sports Organisations
$109.99
Leading Value Creation
$54.99
Advanced Computing, Networking and Informatics- Volume 2
$169.00
Perspektiven des Lernens in der Berufsbildung
$59.99
Linked Noun Groups
$64.99
Spin-offs zur Durchfhrung von Innovationen
$59.99
Time-Dependent Scheduling
$109.00
Photocatalytic Activity Enhancement of Titanium Dioxide Nanoparticles
$54.99
Finding New Ways to Engage and Satisfy Global Customers
$259.00
Advances in Calcium Phosphate Biomaterials
$129.00
From Malignant Transformation to Metastasis
$159.99
Coding for Channels with Feedback
$84.99
The United States and the Taliban before and after 9/11
$44.99
Modelling and Numerical Simulations II
$329.99
Pro JPA 2
$59.99
Bauphysik
$84.99
Writing a Biomedical Research Paper
$39.99
International Perspectives on Teaching and Learning with GIS in Secondary Schools
$109.99
.NET IL Assembler
$79.99
Microbial Communities and their Interactions in the Extreme Environment
$199.99
Escape From the Great Earthquake
$5.24
Application Analysis Tools for ASIP Design
$169.99
Statics and Rotational Dynamics of Composite Beams
$109.99
Wilhelm Raabe
$59.99
Organisation
$39.99
Vorsorgender und nachsorgender Hochwasserschutz
$84.99
U.S. Trade Deficit: Causes, Consequences, and Cures
$84.99
