Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

The New Luxury Experience

The New Luxury Experience

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030016708
Condition
New
Product Description

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several luxuries? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search foremotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience This book providesa holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases. -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University Wided Batats book offers a fresh, insightful and comprehensive analysis of the concept of the consumers experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed. -- Francesca DallOlmo Riley, Professor of Brand Management, Kingston Business School, UK.

Available Colors
Available Sizes
1 Offer Price Range: $69.99 - $69.99
BEST PRICE

Single Product Purchase

$69.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$69.99 $69.99

$69.99
See Site In stock Visit Store

Similar Products

Border Ecology

$89.00

Historical Earthquakes, Tsunamis and Archaeology in the Iberian Peninsula

$199.99

Writing Puerto Rico

$49.99

Risk Analysis in the Private Sector

$39.99

Der Graue Star

$24.99

A Monarchy of Letters

$119.99

Zeitarbeit

$59.99

Homology Modeling

$169.99

Malawian Migration to Zimbabwe, 19001965

$129.99

The Front End of Innovation in Converging Industries

$54.99

Modelling, Pricing, and Hedging Counterparty Credit Exposure

$129.00

Embryology of Dolphins

$109.99

Computer Algebra in Scientific Computing

$54.99

Die Gaswrme im Werkstttenbetrieb

$69.95

Advances in Decapod Crustacean Research

$219.99

Platos Reverent City

$119.99

Biochemical Sites of Insecticide Action and Resistance

$169.99

Introduction to Mathematical Logic

$54.99

Samuel Johnson in Historical Context

$169.99

Getting Started in Mathematical Life Sciences

$44.99

Geostatistics Banff 2004

$219.99

How to Measure Digital Marketing

$64.99

A Global Overview of the Conservation of Freshwater Decapod Crustaceans

$129.00

Besteuerung der Unternehmen

$54.99

The Use of Robotic Technology in Female Pelvic Floor Reconstruction

$39.99

The Belt and Road Initiative and the Politics of Connectivity

$109.99

Cognitive Sciences and Education in Non-WEIRD Populations

$84.99

Nuclear Materials Safety Management

$129.00

Safety Culture and Leading Indicators for Safety in the Maritime and Offshore Environment

$199.99

Proceedings of the Third International Conference on Soft Computing for Problem Solving

$169.00

Cinemas of the Andes

$139.99

Distributed-Order Dynamic Systems

$54.99

Atmospheric Rivers

$99.00

Antimicrobial Compounds

$169.99

Evolving Transportation Networks

$109.99

Augenerkrankungen im Kindesalter

$59.99

Early Experience and Human Development

$39.99

Neue Algorithmen fr praktische Probleme

$99.99

Systems Engineering and Organizational Assessment Solutions Ensuring Sustainability within Telemedic

$54.99

On the Brink

$69.99