Narrative Organizations

Name: Narrative Organizations
Brand: Springer Nature
SKU: 9783662614211
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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9783662614211

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New

Product Description

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.

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