How Digital Intelligence Drives Business Growth

Name: How Digital Intelligence Drives Business Growth
Brand: Springer Nature
SKU: 9789819943012
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Product Details

Brand

Springer Nature

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Part Number

GTIN

9789819943012

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New

Product Description

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

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