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Hotelmanagement
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Dieses Buch richtet sich an Studenten wirtschaftswissenschaftlicher Touristikstudiengnge, Hotelfachschler und Praktiker, die sich mit Hotelmanagement befassen. Dargestellt werden die hotelrelevanten Merkmale der Dienstleistungsproduktion, weiter die Hotelformen und der Hotelmarkt in Deutschland in seiner Struktur und seinen Marktperspektiven. Zentral ist das Kapitel ber Marketing. Darin nimmt die Produktpolitik eine vorrangige Stellung ein. Sie umfat Funktionen wie Standort, Qualittssicherung, die Markenkomponente sowie Aspekte der kologie.
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