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Brand
Springer Nature
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N/A
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GTIN
9783642558139
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Product Description

Das Buch diskutiert den Brckenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buchs sind europische Fallbeispiele. Die zweite vollstndig aktualisierte und erweiterte Ausgabe fhrt das Konzept der erfolgreichen ersten Auflage fort: Ausfhrungen zu modernen Konzepten der Strategiefindung, der Formung von digitalen Wertenetzen sowie den Aufbau virtueller Gemeinschaften werden an Hand von umgesetzten und erfolgreichen E-Business Projekten illustriert. Die Neuauflage enthlt zwei zustzliche Kapitel und eine neue Fallstudie zu klassischen Themen, die unter dem besonderen Blickwinkel des E-Business beleuchtet werden: Geschftsmodelle und Logistik. Der Leser zieht einen direkten Nutzen aus den praktischen Beispielen dieser bereits umgesetzter E-Business-Konzepte. Die beschriebenen Anstze erfolgreicher Unternehmen helfen bei der Ideenfindung und beim Design des eigenen Geschftsmodells.

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