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Umsetzungskompetenz als Erfolgsfaktor in Tourismusdestinationen
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Michael Volgger geht auf der Grundlage innovativer Produktentwicklungen in europischen Tourismusdestinationen der Frage nach, wie die Umsetzung von neuen Ideen auf der Netzwerkebene gelingen kann. Dabei erarbeitet er ein Verstndnis einer Umsetzungskompetenz als Baustein dynamischer Kompetenzen. Der Autor argumentiert, dass erfolgreiche Innovationsprozesse einer Integration von intangiblen und tangiblen Elementen zu Innovationsnetzwerken bedrfen. Erstere sorgen fr die mgliche Dynamik, Letztere sichern den ntigen Grad an Stabilitt.
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