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Strategische Allianzen
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50 % aller strategischen Allianzen zwischen Unternehmen scheitern - trotz oftmals richtiger strategischer Planung. Schwachstelle ist die operative Umsetzung, die unzureichend vorausgeplant und fehlerhaft durchgefhrt wird. Hier setzt der Autor an: Aufgrund langjhriger Praxiserfahrung aus ber 60 Projekten in den verschiedensten Branchen beschreibt er detailliert die operativen Erfolgsfaktoren aus Praxis-Sicht. Er liefert umsetzbare Lsungsanstze und gibt darber hinaus Fhrungskrften insbesondere mittelstndischer Unternehmen konkrete Hilfestellung und grere Sicherheit bei der Planung und Durchfhrung strategischer Allianzen.
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