Copied Managerial marketing
Managerial marketing
This book is principally intended for students with a background in econo mics and managerial economics. (In German: Betriebswirtschaftslehre.) To avoid duplication a number of subjects such as the theory of market structures and descriptive data concerning changes in the patterns of consumer expenditures and distribution have been omitted. These subjects are covered sufficiently elsewhere by other authors. At the moment marketing is in a transitionary stage from a mono to a multi disciplinary approach. In dealing with the subject matter it has thus been necessary to draw on several disciplines and study their contribution to marketing thought. At the same time the omnibus character of marketing induced the author to limit his subject in certain areas. Marketing demands both analytical, synthetic and integrated thinking. To promote the latter at an early stage, certain chapters, including the one on the marketing plan, which strictly speaking should be included under integration in part IV, have been dealt with in advance. The writer's knowledge of the subject is based, in the first instance, on practical experience. Grateful acknowledgement is extended to all those members of the profession, teachers or practitioners, at home or abroad, with whom the author has come into contact in the course of his work.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$54.99 | $54.99 |
|
$54.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Die Neue Rckenschule
$44.99
Jean-Price Mars, the Haitian Elite and the American Occupation,1915-35
$69.99
Processing of Crystalline Ceramics
$39.99
Macular Degeneration
$2.33
Impact of COVID-19 on Emerging Contaminants
$169.99
Using SPSS for Windows
$59.95
Personalmarketing to go
$37.99
Altdeutsche Metrik
$74.99
C++ for Scientists, Engineers and Mathematicians
$74.99
Wo die Liebe hinfllt
$34.99
Metabolic Bone Diseases
$139.99
Grafische Visualisierungen bei der Stellenbergabe
$39.99
Judicial Activism and the Democratic Rule of Law
$119.00
Constitutional Engineering in Brazil
$84.99
Thrombolytic Therapy in Acute Ischemic Stroke II
$109.99
Test Generation of Crosstalk Delay Faults in VLSI Circuits
$119.00
Expert Oracle Exadata
$99.99
Biologische Allgemeinprobleme der Medizin
$44.99
ELECTRIMACS 2022
$329.99
Engagement and Disengagement at Work
$49.99
Handbook of Artificial Intelligence in Healthcare
$199.99
Water Quality Hazards and Dispersion of Pollutants
$169.99
The Unsolved Universe: Challenges for the Future
$54.99
Penile Augmentation
$159.99
Knieinstabilitt und Knorpelschaden
$59.99
Identittspsychologie
$64.99
The Awakening Desert
$109.99
Bowling together
$49.99
The Indian Mutual Fund Industry
$54.99
Embryonic Stem Cell Protocols
$109.00
The Persian Gulf at the Millennium
$109.99
Linear Algebra
$39.99
Managementaufgabe PPS-Einfhrung
$54.99
New and Upcoming Markers of Alcohol Consumption
$84.99
Fuzzy Models and Algorithms for Pattern Recognition and Image Processing
$329.99
Integrated Optoelectronics
$84.99
Biodiesel Production with Green Technologies
$54.99
Fundamental Physics Heisenberg and Beyond
$39.99
Modelling in Mechanical Engineering and Mechatronics
$129.00
Measures of Noncompactness and Condensing Operators
$39.99
