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Marketing im Gesundheitsbetrieb
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Das vorliegende Buch zeigt gesundheitsbetriebliche Marketinganstze auf, weist auf den Marketingprozess mit der Marktanalyse der Gesundheitsmrkte, sowie dem Entwickeln von Marketingzielen und strategien fr den Gesundheitsbetrieb hin und stellt Einsatzmglichkeiten der Marketinginstrumente dar. Methoden zur Patientenbindung und die Selbstzahlermedizin werden gesondert behandelt. Fr die Vertiefung des einen oder anderen Verfahrens stehen am Ende des Buches Literaturhinweise zur Verfgung. Die Quellenangaben und Literaturhinweise wurden am Ende des Buches zusammengefasst, so dass zugunsten eines vereinfachten Lesens dadurch auf zahlreiche Funoten verzichtet werden konnte.
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