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Kunst- und Kulturmanagement
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Kunst, Kultur und Management stehen traditionell in einem ganz besonderen Spannungsverhltnis. Es ist Ziel des vorliegenden Buches, diese Begriffe zueinander in Beziehung zu setzen und in kompakter Form die wesentlichen Aspekte des Management von Kunst und Kultur herauszuarbeiten. Dazu werden zunchst die zentralen Rahmenbedingungen des Kulturbereichs skizziert, ohne deren Kenntnis jede Anwendung von Managementinstrumenten beliebig bleiben muss. Die weiteren Ausfhrungen widmen sich schwerpunktmig den Bereichen Marketing, Finanzierung, Personal und Tourismus und damit den wichtigsten Handlungsfeldern im Kunst- und Kulturmanagement. Charakteristisch fr das vorliegende Buch ist die Verbindung von Forschungserkenntnissen und dezidierter Praxisorientierung auf Basis aktueller Beispiele aus den verschiedenen Sparten von Kunst und Kultur.
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