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Ungeplante Kufe im Internet
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Buy Ungeplante Kufe im Internet for $63.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Ungeplante Kufe im traditionellen Einzelhandel sind bereits hufig untersucht worden. Hingegen gibt es bisher kaum entsprechende Studien zum ungeplanten Kaufverhalten im Internet. Michael Kempe entwickelt eine Kaufentscheidungstypologie, welche auch die neueren Typen ungeplanten Kaufens bercksichtigt und weist diese auf Basis einer Online-Befragung fr das Online-Shopping empirisch nach. Der Autor beschreibt Impulskufe, emotionslose Spontankufe, ungeplante Suchkufe aber auch extensive, limitierte und habituelle Kufe sowie geplante Emotionskufe beim Einkauf im Internet. Er weist den Einfluss zentraler Determinanten wie z.B. des Produktinvolvements, des Artikelpreises, der Kenntnis des Online-Shops und des Gefallens der Webseite bei der Entstehung der Kauftypen nach.
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