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Gruppendiskussionen

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783531932439
Condition
New
Product Description

Gruppendiskussionen gehren zu den Grundpfeilern qualitativer Forschung sowohl im akademischen als auch im angewandten Kontext wie z.B. der Markt- und Medienforschung. Das Buch gibt eine Einfhrung und dient als Praxis-Handbuch fr die Konzeptualisierung, Durchfhrung und Auswertung von Gruppendiskussionen in sozialwissenschaftlichen und wirtschaftspsychologischen Kontexten. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben. Auf der Basis der Reflexion zahlreicher Studien werden typische Fehler und Fallgruben identifiziert und praktische Tipps zu Leitfadenerstellung, Moderation, Analyse und Fundierung von Beratung abgeleitet.

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