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Markenmanagement mit System
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Dieses Buch zeigt kleinen und mittleren Unternehmen, wie sie Marken authentisch, effektiv und gewinnbringend managen knnen. Anhand eines kritischen Selbsttests mit vielen konstruktiven Fragen kann eine strukturierte Analyse des Markenkerns vorgenommen werden, woraus konkrete Managementtools abgeleitet werden. Erfahren Sie, welchen wichtigen ueren Einflssen Ihre Marke im digitalen Zeitalter unterliegt und wie Sie die entscheidenden Meinungsbildungsfaktoren gezielt steuern. Die zahlreichen praktischen Checklisten und inspirierenden Anregungen zur Verbesserung Ihres Markenmanagements sind leicht nachvollziehbar aufbereitet und direkt in der Praxis anwendbar. Ein handfestes Arbeitsbuch fr KMU, die im Zeitalter der Digitalisierung weiter erfolgreich sein mchten mit garantiert berraschenden Ergebnissen!.
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