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Markenbewertung in der Unternehmenspraxis

Markenbewertung in der Unternehmenspraxis

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834968302
Condition
New
Product Description

Eine umfangreiche empirische Datensammlung und Analyse bildet die Grundlage fr dieses Werk. Der Autor erlutert anhand dieser Grundlage die Implikationen fr die Theorie und Praxis der Markenbewertung und gibt wertvolle Empfehlungen zur Durchfhrung von Markenbewertungen in Unternehmen.

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