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Storytelling in der PR
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Die Medien haben sich gewandelt und wandeln sich weiter. Journalisten und Leser suchen heute in viel strkerem Mae als in der Vergangenheit Geschichten. Die Grenzen zwischen Journalismus und Entertainment sind lngst flieend. Storytelling ist ein grundlegend neuer Ansatz in der Pressearbeit. Storytelling versetzt die PR-Verantwortlichen in Unternehmen, Organisationen und Agenturen in die Lage, auf diese Vernderungen zu reagieren und den Informationsfluss in einem bisher nicht gekannten Mae zu steuern. Dieses praktische Lehrbuch vermittelt dazu das ntige Wissen.
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