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Beitrge zur Dienstleistungsmarketing-Forschung
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Die Dienstleistungsmarketing-Forschung hat sich in den letzten 20 Jahren als eigenstndiger Forschungszweig etabliert. Der vorliegende Sammelband fasst die Beitrge des 14. Workshop Dienstleistungsmarketing zusammen, der im Jahr 2010 vom Douglas-Stiftungslehrstuhl fr Dienstleistungsmanagement an der Fernuniversitt in Hagen ausgerichtet wurde. Die Beitrge greifen aktuelle Praxisfragestellungen auf, zeigen Lsungen und geben damit wichtige Einblicke fr Praktiker und Forscher.
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