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Unternehmenskommunikation kompakt
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Ob die Plagiatsaffre (Karl-Theodor zu Guttenberg), die ICE-Pannen-Serie (Deutsche Bahn) oder das Bohrloch im Golf von Mexiko (BP) was gestern noch ein lokales Ereignis war, weitet sich heute schnell zu einem nationalen oder gar internationalen Thema aus. Damit lst sich die Grenze zwischen der Innen- und Auenwelt eines Unternehmens auf und der Transparenzdruck nimmt zu. Gewinner in diesem Rennen sind diejenigen, die in der ffentlichkeit ber ein positives Image verfgen. Umso entscheidender ist es, sich mit einer individuellen, zielgruppenspezifischen Kommunikation entsprechend zu positionieren. Das vorliegende Praxishandbuch gibt Ihnen einen berblick, was Unternehmenskommunikation ist und wie sie professionell gestaltet wird. Mit vielen Fallbeispielen aus Mittelstands- und DAX-30-Unternehmen.
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