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Zahlungsbereitschaftsmessung fr industrielle Hybride Leistungsbndel

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834969019
Condition
New
Product Description

Vor dem Hintergrund zunehmenden Wettbewerbsdrucks und steigenden Kundenanforderungen bieten Unternehmen auf Industriegtermrkten zunehmend Sach- und Dienstleistungen in integrierter Form als Hybride Leistungsbndel an. Eine erfolgreiche Vermarktung erfordert jedoch die genaue Kenntnis des Preises, den ein Kunde maximal fr die Leistung zu zahlen bereit ist. Vor diesem Hintergrund entwickelt Markus Karger auf Basis der Kapitalwertmethode und der Entscheidungsanalyse eine neue Methode zur Zahlungsbereitschaftsmessung, welche den besonderen Eigenschaften solcher Angebote Rechnung trgt. Die Validitt dieser Methode wird anhand einer zweistufigen empirischen Analyse geprft.

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