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Zahlungsbereitschaftsmessung fr industrielle Hybride Leistungsbndel
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Buy Zahlungsbereitschaftsmessung fr industrielle Hybride Leistungsbndel for $63.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Vor dem Hintergrund zunehmenden Wettbewerbsdrucks und steigenden Kundenanforderungen bieten Unternehmen auf Industriegtermrkten zunehmend Sach- und Dienstleistungen in integrierter Form als Hybride Leistungsbndel an. Eine erfolgreiche Vermarktung erfordert jedoch die genaue Kenntnis des Preises, den ein Kunde maximal fr die Leistung zu zahlen bereit ist. Vor diesem Hintergrund entwickelt Markus Karger auf Basis der Kapitalwertmethode und der Entscheidungsanalyse eine neue Methode zur Zahlungsbereitschaftsmessung, welche den besonderen Eigenschaften solcher Angebote Rechnung trgt. Die Validitt dieser Methode wird anhand einer zweistufigen empirischen Analyse geprft.
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