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Schwierige Verhltnisse
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Seit rund 20 Jahren sind die Arbeitsbeziehungen zwischen den beiden Berufsfeldern PR und Journalismus Gegenstand kontroverser und intensiver Debatten auf Seiten der Wissenschaft und der Berufspraxis. Zum aktuellen Stand dieser Debatten sind in diesem Band theoretische und empirische Studien versammelt, die das Verhltnis von PR und Journalismus analysieren. Im Mittelpunkt stehen die wechselseitigen Beeinflussungen, Abhngigkeiten und Anpassungsleistungen, in denen die schwierigen Verhltnisse zwischen Journalismus und PR begrndet sind.
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