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Kommunikationsmanagement von Clusterorganisationen
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Bernd Hartmann legt die erste umfassende und grundlegende Auseinandersetzung mit der Organisationskommunikation von Clusterorganisationen vor. Er entwickelt einen theoretischen Referenzrahmen und liefert empirische Ergebnisse zur tatschlichen Praxis des Kommunikationsmanagements dieses Organisationstyps in Europa. Erhebliche Frdersummen flieen weltweit jhrlich in die Schaffung regionaler Wirtschaftscluster, dennoch sind die damit beauftragten Organisationen aus kommunikationswissenschaftlicher Sicht bislang vernachlssigt worden. Gelungenes Kommunikationsmanagement kann jedoch zu einem wesentlichen Erfolgsfaktor fr Clusterorganisationen werden.
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