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Meinungspflege als Beruf
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Heinz-Georg Tebrake rekonstruiert ein historisches Bild der Grundlagen und der Entstehung des Berufsfeldes der externen PR-Beratung in der Bundesrepublik zwischen den Jahren 1945 und 1974. Er analysiert Ausprgung, Verlauf und Umfang der Professionalisierung und bestimmt ihre mageblichen Faktoren auch in Abgrenzung zum gesamten PR-Berufsfeld und zu benachbarten Kommunikationsberufen.
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