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Organisationskommunikation im Mittelstand

Organisationskommunikation im Mittelstand

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658292829
Condition
New
Product Description

Luisa Winkler untersucht den Entwicklungsprozess der Organisationskommunikation in kleinen und mittleren Unternehmen (KMU) entlang besonderer Lebensereignisse. Anhand eines Lebenszyklusmodells wird aufgezeigt, dass verschiedene Lebensphasen die Genese der Mittelstandskommunikation bedingen. Durch die Einnahme einer kommunikativen Perspektive auf mittelstndische Organisationen wird die Spezifik der Mittelstandskommunikation entlang von vier Kommunikationsstrmen aufgezeigt. Darber hinaus postuliert die Autorin intrinsische und extrinsische Einflussfaktoren, die sich frdernd oder hemmend auf die Kommunikationsgenese auswirken knnen.

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