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Wicked Problems
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PR und Organisationskommunikation mssen zunehmend wicked problems, also verzwickte Probleme, lsen. Ob Digitalisierung, Knstliche Intelligenz oder andere aktuelle Entwicklungen, sie stellen die PR und Organisationskommunikation vor knifflige oder verzwickte Probleme: Fr diese kann es keine einfachen Lsungen geben, weil sie sich dynamisch entwickeln und nicht zentral geregelt werden knnen. Die Beitrge zeigen dies aus unterschiedlichen Perspektiven auf und stellen sich den Herausforderungen von wicked problems auf Mikro-, Meso- und Makroebene sowie auf einer Querschnittsebene.
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