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Lobby Work
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Product Details
Lobby Work ist Interessenvertretung unter vernderten Bedingungen einer medien- und marktaffinen Gesellschaft. Der Band fngt das breite Spektrum neuer Formen und Akteure ein, die Interessenvertretung auch als Geschftsmodell betreiben. In den Blick genommen werden u.a. medienwirksame Kampagnen mittels Public Affairs-Agenturen, gezielte Mobilisierung von AktivistInnen im Netz durch NGOs sowie strategisch geplante Einflussnahme durch Stiftungen. Mit der guten alten Zeit neo-korporatistischer Interessenvermittlung hat Lobby-Work nicht mehr viel zu tun.
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