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Theatermanagement
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Das Lehrbuch Theatermanagement gibt eine Einfhrung in den Theaterbetrieb, seine Strukturen und Prozesse und die wesentlichen Grundlagen des Managements in den Bereichen Finanzen, Personal, Marketing und Vertrieb, Planung, Organisation und Kommunikation. Anhand von Fallbeispielen werden aktuelle Entwicklungen in der deutschen Theaterlandschaft und ihre Reformpotentiale vor dem Hintergrund der sich verndernden Rahmenbedingungen analysiert. Der Autor geht davon aus, dass der Managementbegriff grundstzlich auf den Theaterbetrieb anwendbar ist, wenn eine Symbiose zwischen knstlerischen und wirtschaftlich-organisatorischen Aspekten hergestellt wird.
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