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Global Webshop
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Ausgehend von Merkmalen erfolgreicher Online-Geschftsmodelle erlutert Oliver Meidl zentrale Exzellenzfaktoren globaler Webseiten im Retailsegment. Dazu untersucht er Webdesign im elektronischen Handel, internetbasierten Direktvertrieb und lnderbergreifende Online-Vertriebsprozesse. Der Autor diskutiert einen ausgewogenen Glokalisierungsansatz des Webangebotes und entwickelt daraus ein E-Commerce-Hierarchiemodell, welches die Erfolgsansprche an globale Webshops entsprechend ihrer Bedeutung im Kundenkaufzyklus strukturiert.
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