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Preispolitik im Kulturbetrieb

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658185688
Condition
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Product Description

Dieses Buch fhrt in die Strategien und Instrumente ein, mit denen Kulturbetriebe ihre Eintrittspreise erfolgreich gestalten knnen. Es werden Wege aufgezeigt, wie Potenziale zur Verbesserung der Eintrittserlse ausgeschpft werden knnen, ohne Besucher auszuschlieen. Mit den Gestaltungsoptionen der Preispolitik knnen nicht nur Erlse erzielt, sondern auch Besucherzufriedenheit und Besucherbindung aktiv beeinflusst werden. Neben den klassischen Instrumenten der Preisdifferenzierung werden mit Dynamic Pricing, Pay-What-You-Want, Pay-Per-Use und dem freien Eintritt in Museen einige Preismodelle erlutert, die potenzielle Alternativen zu den bestehenden Praktiken sind.

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