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Unternehmenskultur und Unternehmensidentitt
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Der Band prsentiert ausgewhlte Beitrge des 3. Interdisziplinren Symposiums der Forschungskooperation Europische Kulturen in der Wirtschaftskommunikation, das im November 2003 an der Universitt Regensburg stattfand. Die Autoren aus Wissenschaft und Wirtschaftspraxis setzen sich aus sprach- und kommunikationswissenschaftlicher, aus psychologischer und wirtschaftswissenschaftlicher Perspektive mit den Begriffen Unternehmenskultur und Unternehmensidentitt auseinander. Themen sind u.a.: - Gestaltung und strategische Bedeutung von Unternehmenskultur - Widerspiegelung in der Unternehmenskommunikation - Zusammenhang von Unternehmensidentitt und Werbung - interkulturelle Prozesse und Konflikte.
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