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Crossmedia-Kommunikation in kulturbedingten Handlungsrumen

Crossmedia-Kommunikation in kulturbedingten Handlungsrumen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658110758
Condition
New
Product Description

Die AutorInnen dieses Sammelbandes behandeln die Voraussetzungen und Mglichkeiten effizienter Kommunikation vor allem im Bereich crossmedialer Vermittlung. Neben grundstzlichen Bedingungen fr die Gestaltbarkeit von verbaler, nonverbaler, mndlicher und schriftlicher Kommunikation analysieren die BeitrgerInnen spezifische Flle der Interaktion mit Zielgruppen verschiedener Art. Die Artikel aus verschiedenen Lndern behandeln die Bereiche der internen und externen Organisationskommunikation. Es werden kulturelle Handlungsbedingungen im unternehmens- und im landeskulturellen Kontext ergrndet. Die Beitrge zeigen mit welchen kultur- und medienbedingten Besonderheiten das Kommunikationsmanagement rechnen muss. Einzelfallanalysen geben konkrete Handlungshinweise und veranschaulichen die Forschungsergebnisse anhand von Beispielen aus Profit- und Non-Profit-Organisationen.

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