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Unternehmensidentitt als Ressource

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824470716
Condition
New
Product Description

Globalisierung, Unternehmensbernahmen, Innovationsdynamik, steigende Qualittsansprche der Kufer sowie die zunehmenden Imitationsversuche von Unternehmensleistungen kennzeichnen die gegenwrtige Situation in der Luxusgterindustrie. Aufgrund der Intensivierung des Wettbewerbs ist das Management der betroffenen Unternehmen aufgefordert, zukunftsfhige Konzeptionen zur Sicherung der eigenen Erfolgspotenziale bereitzustellen, um somit auch im globalen Marktgeschehen berlegen konkurrieren zu knnen. Sascha Vukelic untersucht theoretisch fundiert, welche identittsrelevanten Unternehmensressourcen fr die nachhaltige Strkung der Wettbewerbs- und Innovationsfhigkeit von Unternehmen der Luxusgterindustrie geeignet sind. Im Rahmen einer explorativen Fallstudie stellt der Autor am Beispiel von vier global agierenden Luxusgterunternehmen die Schlsselressourcen vor, die fr die jeweilige Identitt der Unternehmen von mageblicher Bedeutung sind.

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