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Management inkrementeller Dienstleistungsinnovation

Management inkrementeller Dienstleistungsinnovation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824475902
Condition
New
Product Description

Kaum eine andere Branche unterliegt derzeit solch fundamentalen Vernderungen und Restrukturierungen wie die Finanzbranche. Vielfach wird auch von einer "Revolution" gesprochen. Die in dieser Situation so wichtige Funktion des Innovationsmanagements ist in der Praxis allerdings meist unterentwickelt. Zudem ist von wissenschaftlicher Seite wenig Untersttzung verfgbar. Ausgehend von einer fundierten Analyse des status quo (u.a. durch Befragung zahlreicher Experten aus der Praxis) identifiziert Stefan Zanner vielfltige Angriffspunkte fr eine Optimierung des Managements von Innovationen im Finanzdienstleistungsbereich. Die vorgeschlagenen Gestaltungsoptionen zeigen auf eindrucksvolle Weise, dass Lsungsanstze aus der Welt der Sachgterinnovation transferiert und adaptiert werden knnen.

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