Customer Co-Design

Name: Customer Co-Design
Brand: Springer Nature
SKU: 9783658075262
Availability: InStock

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Springer Nature

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9783658075262

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New

Product Description

Stefan R. Thallmaiers investigation enables mass customization businesses to better understand how co-design increases customers value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers value perception in the different stages of the co-design process. The research shows that customers value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

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