Copied Internationalization of High-Technology Firms
Internationalization of High-Technology Firms
Die Internationalisierungsmuster von Hochtechnologie-Unternehmen weisen spezifische Merkmale auf. Auf der Grundlage dieser Hypothese sammelt und analysiert Andreas M. Zaby detaillierte Informationen ber vier Internationalisierungsflle der Biotechnologie- und Multimediabranche und zeichnet ein prgnantes Bild der Motive, Formen und Sequenzen von grenzberschreitenden Aktivitten auf. Anhand der Beispiele diskutiert der Autor die wichtigsten technologischen und konomischen Einflussfaktoren, die den Internationalisierungskontext fr diese herausragenden Branchen darstellen.
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