Copied Growing Brands Through Sponsorship
Growing Brands Through Sponsorship
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a cosponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a cosponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$36.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
15th Nordic-Baltic Conference on Biomedical Engineering and Medical Physics
$169.99
Women's Lives Into Print
$109.99
Die Pompejanische Wanddekoration vom Zweiten bis Zum Vierten Stil
$54.99
Chemistry and Technology of Printing and Imaging Systems
$39.99
Biogas Technology in Southeast Asia
$159.99
The Future of Housing Markets
$39.99
Integrated Treatment Technology of Rural Domestic Sewage
$49.99
Der Diskontkredit
$69.99
Measurement, Mathematics and New Quantification Theory
$159.99
The Bad Guys Movie Novelization
$5.24
Ultrasound Anatomy of Lower Limb Muscles
$99.99
Symmetry, Representations, and Invariants
$54.99
Pilgrimage, Politics, and International Relations
$39.99
Thomas Hardy Annual No. 1
$27.50
Teleprsenz und eLearning
$59.99
Lifetime Reliability-aware Design of Integrated Circuits
$99.99
Attachment Centred Therapy
$44.99
Erstellung eines Verfahrens zur Ermittlung der Gte von Verkehrsflugzeugen
$59.99
Renewable Energy and the Environment
$109.99
Friedrich Nietzsche
$49.99
Tafeln zur Akupunktur
$39.99
Genetic Manipulation of Secondary Metabolites in Medicinal Plant
$279.99
Allergic Responses to Infectious Agents
$54.99
Vector Biology, Ecology and Control
$129.00
Performance Modeling, Loss Networks, and Statistical Multiplexing
$99.99
Innovation of Diagnosis and Treatment for Pancreatic Cancer
$84.99
Clinical Approaches to Hospital Medicine
$109.99
The European Defence Community: A History
$44.99
Transition von der Pdiatrie in die Erwachsenenversorgung
$44.99
Baulogistikplanung
$17.99
Bohmian Mechanics and Quantum Theory: An Appraisal
$219.99
Vitamin C
$39.99
Sicherheitsbewertung von Composite-Druckgasbehltern
$64.99
Staatsrecht und Staatspraxis von Grossbritannien
$39.99
German Communism, Workers Protest, and Labor Unions
$299.00
Ressourcenproduktivitt
$69.99
Metallography in Failure Analysis
$84.99
Boundary Element Method in Geomechanics
$109.99
52. Kongre der Deutschen Gesellschaft fr Gynkologie und Geburtshilfe
$54.99
Lumbaler Bandscheibenvorfall
$59.99
