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Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit

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Springer Nature
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N/A
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GTIN
9783834934222
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New
Product Description

In Praxis und Wissenschaft bestehen heute kaum noch Zweifel darber, dass die Zufriedenheit der Mitarbeiter einen entscheidenden Einfluss auf die Kundenzufriedenheit hat. Vor diesem Hintergrund haben zahlreiche Unternehmen in den letzten Jahren in die Steigerung der Mitarbeiterzufriedenheit investiert. Ruth Stock-Homburg analysiert verschiedene Effekte der Mitarbeiterzufriedenheit auf die Kundenzufriedenheit. Neben dem naheliegenden indirekten Effekt ber die Verhaltensweisen der Mitarbeiter wird der direkte Einfluss der Mitarbeiterzufriedenheit auf die Kundenzufriedenheit empirisch untersucht. Die Autorin zeigt Bedingungen auf, die die Strke des Zusammenhangs zwischen Mitarbeiter- und Kundenzufriedenheit beeinflussen und weist nach, dass dafr vor allem die Merkmale der Mitarbeiter, der Kunden, der Interaktion und der Leistung verantwortlich sind.

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