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Preis- und Kostenmanagement von Dienstleistungen im Business-to-Business-Bereich
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Buy Preis- und Kostenmanagement von Dienstleistungen im Business-to-Business-Bereich for $45.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Viele Dienstleister im Business-to-Business-Bereich befinden sich in dem Dilemma, nicht exakt bestimmen zu knnen, welcher Preis fr die von ihnen angebotenen Dienstleistungen den grten Wettbewerbsvorteil bietet. Dies wirkt der eigenen Wettbewerbsfhigkeit nicht selten entgegen. Michael Paul beschreibt - ausgehend von einer empirischen Untersuchung - ausfhrlich die Besonderheiten im Kosten- und Preismanagement fr Services. Der Autor entwirft einen Ansatz fr das Preis- und Kostenmanagement im Business-to-Business-Bereich auf der Basis des aus der Investitionsgterbranche bekannten "Target Costing".
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