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Add-on-Preissysteme

Add-on-Preissysteme

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658396534
Condition
New
Product Description

Christopher Ptz untersucht in drei Forschungsprojekten, wie Konsumenten Add-on-Preissysteme wahrnehmen, bei denen Anbieter neben einem Basisprodukt optionale kostenpflichtige Zusatzleistungen vermarkten. Die Ergebnisse der empirischen Studien offenbaren eine Reihe von Determinanten, welche die Wahrnehmung von Add-on-Preissystemen beeinflussen und welche Konsequenzen daraus resultieren. Basierend auf diesen Erkenntnissen leitet der Autor Implikationen fr die Wissenschaft und die Unternehmenspraxis ab.

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