Copied Internal Brand Management in an International Context
Internal Brand Management in an International Context
Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brands identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individuals cultural values on brand commitment which is an antecedent to brand citizenship behavior.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Correspondence Principle and Growth of Science
$39.99
Cyber Denial, Deception and Counter Deception
$169.99
Discovery Science
$54.99
Britains Retreat from East of Suez
$109.99
Demokratiepolitik
$44.99
Leadership and Succession in the Soviet Union, Eastern Europe and China
$44.99
Proceedings of 3rd International Conference on Mathematical Modeling and Computational Science
$219.99
Ethics and Governance of Biomedical Research
$39.99
Transferring Asylum Norms to EU Neighbours
$139.99
Integration erneuerbarer Energien mit Power-to-Heat in Deutschland
$84.99
Musik in der Emigration 1933-1945
$39.99
Archaeology of the Communist Era
$129.99
Volkswirtschaftslehre
$24.99
Role of Sample Return in Addressing Major Questions in Planetary Sciences
$139.99
Einfhrung in die Methode Branch and Bound
$59.99
Theoretische Elektrotechnik und Elektronik
$54.99
Solid Substrate Cultivation
$219.99
No, David!: David Goes to School
$4.49
Depotstimmrecht der Banken
$59.99
Nordic Families, Children and Early Childhood Education
$109.99
Der Antrieb von morgen 2015
$79.99
Cyber Technological Paradigms and Threat Landscape in India
$49.99
The Rise of Fetal and Neonatal Physiology
$329.99
Mathematical Topics in Population Biology, Morphogenesis and Neurosciences
$54.99
Mechanical Properties of Materials
$119.99
Composite Materials Processing Using Microwave Heating Technology
$129.00
Advanced Treatment Technologies for Urban Wastewater Reuse
$219.99
Democracies at War against Terrorism
$54.99
The Rediscovery of Synchronous Reluctance and Ferrite Permanent Magnet Motors
$79.99
Kosten- und Leistungsrechnung im Handel
$64.99
Innovation, Sustainability, and Technological Megatrends in the Face of Uncertainties
$79.99
MicroStation J-Seminar
$54.99
A Systems Thinking Decision-Making Process
$49.99
Die Umsetzung der Leitprinzipien der Vereinten Nationen fr Wirtschaft und Menschenrechte durch nati
$89.00
Design Thinking Research
$149.00
Artificial Intelligence in Ophthalmology
$179.99
Database Systems for Advanced Applications
$109.99
Mobile Support in Customer Loyalty Management
$39.99
Learning and Collaboration Technologies. Human and Technology Ecosystems
$39.99
Testing for Random Walk Coefficients in Regression and State Space Models
$109.99
