Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
Drivers of User Engagement in Influencer Branding
Best Price:
Buy Drivers of User Engagement in Influencer Branding for $84.99 at @ Link.springer.com
No coupon is required — this is the standard retail price.
Set a price drop alert to never miss an offer.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$84.99 | $84.99 |
|
$84.99 | See Site | In stock | Visit Store |
Product Details
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a more conscientious (visual) integration of brands in user-generated content (UGC) on Instagram. In addition, the author detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement.
Reviews
Questions & Answers
Land-Atmospheric Research Applications in South and Southeast Asia
$219.99
Entwurf von Semicustom-Schaltungen
$69.99
Knowing the Salween River: Resource Politics of a Contested Transboundary River
$59.99
Regulation and Macroeconomic Performance
$109.99
Human Cancer Markers
$84.99
Vertragsbasierte Koordination verteilter Produktentwicklungsprozesse
$44.99
US-amerikanische Subpart F-legislation und deutsche Hinzurechnungsbesteuerung
$69.99
2nd International Conference on Industrial Applications of Adhesives 2022
$219.99
Internationales Wrterbuch der Lederwirtschaft / International Dictionary of the Leather and Allied
$59.99
Share Economy im Gesundheitswesen
$17.99
Graphene-based Materials in Health and Environment
$129.00
Work-Learn-Life-Balance in der Wissensarbeit
$49.99
The Europeanisation of Vocational Education and Training
$109.99
Bobs and Tweets #4: Scout Camp!
$4.49
The Sociology of Compromise after Conflict
$129.99
Radiology Illustrated: Spine
$149.00
Das Studium: Vom Start zum Ziel
$19.95
Liberty and Security in an Anarchical World Volume I
$119.99
Scale Space Methods in Computer Vision
$39.99
Accelerated Land Reform, Mining, Growth, Unemployment and Inequality in South Africa
$39.99
The Skin and Gene Therapy
$39.99
High Performance Computing -- HiPC 2003
$109.99
Molecular Catalysis of Rare-Earth Elements
$219.99
Grab and Go Pack Theme 2: Social-Emotional Development Grade 1
$29.95
Dermatosurgery
$54.99
Silba por Willie
$4.46
Manual of Pediatric Nephrology
$159.99
Decision Modelling and Information Systems
$169.99
Developments in Language Theory
$39.99
Mathematics of Surfaces XI
$54.99
Feminist Review: Issue 106
$59.99
New Knowledge in Information Systems and Technologies
$169.00
Environmental Applications of Nanomaterials
$169.99
Modern Aspects of Electrochemistry
$169.99
Bioceramics in Joint Arthroplasty
$54.99
Advances in Cryptology EUROCRYPT 2023
$84.99
Spirals and Vortices
$99.99
Problem Book in Quantum Field Theory
$44.99
Traditionalism and Radicalism in the History of Christian Thought
$54.99
Uncertainty in Facility Location Problems
$199.99
