Copied Platform Ambitions of Brands
Platform Ambitions of Brands
The platform economy is gaining increasing importance. Digital platforms can be found in more and more areas of consumers' daily lives. One area particularly affected by this is online shopping, which is becoming increasingly popular. Large online retailers have achieved monopolistic positions, and the majority of online shopping takes place on their marketplaces. This presents significant challenges for manufacturer brands. Recently, some of them have started operating their own platforms to counteract the risks within the platform economy, the so-called Brand Flagship Platforms. This book not only presents the development of the first empirical measurement scale for assessing the benefit dimensions of these Brand Flagship Platforms but also takes it a step further by analyzing the behavioral impact of these platforms on consumers attachment to the respective brands and, ultimately, on their purchasing behavior. This serves both researchers and practitioners in assessing the impact of digital platforms on their own brand.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$89.99 | $89.99 |
|
$89.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Opioid Use in Critical Care
$179.99
Arbeitskrftebedarf bei hoher Arbeitslosigkeit
$44.99
How Do Dinosaurs Show Good Manners?
$5.99
Biologically Inspired Cognitive Architectures (BICA) for Young Scientists
$169.99
The Tumor Microenvironment
$129.00
Ecological Emergy Accounting for a Limited System: General Principles and a Case Study of Macao
$109.99
Radiation Therapy for Extranodal Lymphomas
$139.99
Living with Dementia
$139.99
Global Perspectives on Adolescents and Their Families
$199.99
Assessing the Youthful Offender
$109.99
Unterrichtsplanung in der Wirtschaftsdidaktik
$64.99
Geldanlage und Steuern 88
$59.99
Mathematical Encounters of the Second Kind
$59.99
Theatre and Performance in the Asia-Pacific
$54.99
Healing Complex Posttraumatic Stress Disorder
$54.99
Handbook of Insulin Therapies
$54.99
Software Visualization
$54.99
Lipid metabolism in the normoxic and ischaemic heart
$39.99
Handbuch Jugend - Musik - Sozialisation
$99.99
Developments in Food Microbiology4
$54.99
Visual Sociology
$59.99
Field Manual on Alien Flora of Kashmir Himalaya
$99.00
African Cities Through Local Eyes
$119.00
International Conference on Neural Computing for Advanced Applications
$109.99
Continuing Professional Development of TESOL Practitioners
$99.99
Nuclear Exports and World Politics
$39.99
Spinal Cord Monitoring
$169.99
Balancing Development and Sustainability in Tourism Destinations
$169.99
The Roots of Things
$84.99
Research Directions in Symplectic and Contact Geometry and Topology
$119.99
The Creative Matrix of the Origins
$84.99
Lords of Misrule
$54.99
Trauma und Traumafolgestrung
$44.99
Minimally Invasive Aesthetic Surgery Techniques
$129.99
Queer Teachers, Identity and Performativity
$54.99
Belgrade
$84.99
R-Calculus, III: Post Three-Valued Logic
$199.99
Mathematische Hilfsmittel in der Physik
$69.95
The Ex Situ Conservation of Plant Genetic Resources
$169.99
Assessing and Treating Anxiety Disorders in Young Children
$159.99
