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Grndungsfinanzierung
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Robert Hof untersucht die Bedeutung des Innovationsgrades der Geschftsidee von Start-ups fr deren Finanzierungsmglichkeiten und analysiert, ob es Unterschiede in der Finanzierbarkeit von Start-ups mit mehr bzw. weniger innovativen Geschftsideen gibt. Die Ergebnisse der empirischen Untersuchung liefern konkrete Hinweise, nach welchen Kriterien Risikokapitalgeber ihre Investitionsentscheidungen treffen und es wird deutlich, dass der Innovationsgrad einer Geschftsidee praktische Bedeutung fr die Finanzierungsmglichkeiten von Start-ups hat. Der Autor zeigt auf, welche Voraussetzungen sie abhngig vom Innovationsgrad ihrer Idee im Team und im Geschftsmodell mitbringen mssen, um erfolgreich externes Eigenkapital aufnehmen zu knnen.
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