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Wissenstransfer in Franchisenetzwerken

Wissenstransfer in Franchisenetzwerken

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824482801
Condition
New
Product Description

Das Management der Ressource Wissen ist ein in Wissenschaft und Praxis vieldiskutiertes Thema, und der Austausch von Wissen steht im Mittelpunkt vieler Untersuchungen. Der effiziente Austausch von Wissen zhlt auch zu den zentralen Erfolgsfaktoren von Franchisesystemen. Gnther Blaich untersucht, welche Faktoren den Wissenserwerb von Franchisenehmern beeinflussen. Basierend auf dem Grundgerst der sozial-kognitiven Lerntheorie geht er folgenden Fragen nach: " Welche Rolle spielen beziehungsbedingte Faktoren wie Vertrauen, Commitment und Kompetenz? " Wie sollte das Wissen aufbereitet sein? " Wie sollte der Wissenstransfer durchgefhrt werden? " Welche Bedeutung haben die verwendeten Medien? " Sollten neu akquirierte Franchisenehmer ber umfangreiches Vorwissen verfgen oder spielt dies eine untergeordnete Rolle?.

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