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Lieferantenkommunikation im Anlaufmanagement
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Die Informationskonomik bietet schon lange Instrumente zur Analyse der wirtschaftlichen Fragen des Informationsaustausches. Wenig untersucht ist aber bislang das Kommunikationsverhalten. Das vorliegende Buch setzt genau daran an. Anstatt einseitig das Kommunikationsverhalten der beschaffenden Organisation oder das Kommunikationsverhalten der Lieferanten zu untersuchen, steht tatschlich wechselseitige Kommunikation im Vordergrund. Dazu entwickelt die Verfasserin theoriegesttzt ein Untersuchungsmodell fr die Wirkungszusammenhnge hat (verbesserte) Lieferantenkommunikation Auswirkungen auf den Beschaffungserfolg?.
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