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Effizienz im Marketing
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Product Details
Marketing-Effizienz heit, Prozesse optimieren statt Leistungspotentiale vergeuden. Die Autoren zeigen unter anderem, wie man ein Unternehmen vom Markt her fhrt, welche Marketingprozesse man outsourcen sollte, wie eine Neuorientierung des Marketing zu schaffen ist.
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