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Die Frage des richtigen Preisverhaltens im Wettbewerb ist eine zentrale Herausforderung fr Anbieter auf Business-to-Business-Mrkten. Auf Basis einer branchenbergreifenden Unternehmensbefragung und einer experimentellen Untersuchung nimmt Dirk Totzek eine integrative Betrachtung von Einflussfaktoren, Arten und Erfolgsauswirkungen des Preisverhaltens im Wettbewerb vor. Zudem identifiziert der Autor zahlreiche Faktoren, wie Unternehmen ihr Preisverhalten in der Praxis professionalisieren knnen.
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