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Methodische Problemfelder der Erfolgsfaktorenforschung

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Springer Nature
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9783834914071
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Die Identifikation von Faktoren, mit deren Hilfe sich der Unternehmenserfolg beeinflussen lsst, ist ein zentrales Ziel vieler empirischer Forschungsprojekte in der Betriebswirtschaftslehre. Hiermit sind jedoch auch zahlreiche methodische Herausforderungen verbunden. Martin Klarmann identifiziert 23 methodische Problemfelder der Erfolgsfaktorenforschung. Dazu gehren zum Beispiel der Common Method Bias, die Spezifikation komplexer Zusammenhnge, quivalente Modelle, fehlende Werte sowie ausgelassene Variablen. Jedes Problemfeld wird zunchst charakterisiert, bevor im Anschluss die Problemdiagnose und Lsungsmglichkeiten beschrieben werden. Die Darstellung mndet in klaren Handlungsempfehlungen. Bei drei Problemfeldern flieen zudem empirische Untersuchungen zu offenen methodischen Fragen in die Arbeit ein.

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