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Management von Strategischen Kooperationen

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Brand
Springer Nature
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N/A
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GTIN
9783824491230
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New
Product Description

Unternehmenskooperationen sind von groer theoretischer und praktischer Bedeutung. Ihrer wachsenden Popularitt stehen allerdings nicht unerhebliche Misserfolgsquoten gegenber. Hierdurch rcken Fragen des adquaten Kooperationsmanagements in den Mittelpunkt des Interesses. Thomas Mellewigt gibt einen berblick ber den Stand der Forschung und analysiert theoretisch und empirisch das Management und den Erfolg Strategischer Kooperationen in der Telekommunikationsbranche. Theoretischer Bezugsrahmen ist der ressourcenorientierte Ansatz (resource-based view). Der Autor entwickelt insgesamt 17 Hypothesen, die den Einfluss von Ressourcen auf den Einsatz, das Management sowie den Erfolg Strategischer Kooperationen aufzeigen. Die Untersuchung sttzt sich auf die Kooperationsmanagementerfahrungen von 83 Unternehmen. Damit wird ein theoretisch fundierter und praktisch relevanter Einblick geboten, wie Strategische Kooperationen erfolgreich gestaltet und gesteuert werden knnen.

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