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Interkulturelles Management westlicher Banken in Sdostasien
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Im Rahmen der Globalisierung rcken nicht nur Wirtschafts- und Finanzsysteme, sondern auch Kulturrume nher zusammen. Kultur wirkt sich daher im Umfeld international ttiger Banken als exogener Faktor auf die Geschftsttigkeit aus. In Anlehnung an den strategischen Managementzyklus aus Planung, Steuerung und Kontrolle entwickelt Birgit Kuhles einen konzeptionellen Handlungsrahmen fr das interkulturelle Management im Bankgeschft. Sie prsentiert eine umfangreiche Analyse des spezifischen Umfeldes und der Interaktionen westlicher Banken in den Lndern Singapur, Malaysia und Vietnam, leitet interkulturelle Erfolgsfaktoren ab und formuliert strategische und operative Handlungsempfehlungen.
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