Copied Quality Added Value
Quality Added Value
Qualittsorientierung und Shareholder-Value-Steuerung werden fr Banken separat intensiv diskutiert. Die Frage, inwiefern eine Integration dieser scheinbar konkurrierenden Anstze mglich ist und wie diese Integration gestaltet werden kann, wurde in der wissenschaftlichen Diskussion bislang jedoch vernachlssigt. Mandy Krafczyk leitet aus der Zusammenfhrung von Qualittsorientierung und Shareholder-Value-orientierter Banksteuerung das wertorientierte Qualittscontrolling ab. In diesem Rahmen entwickelt sie den Quality Added Value, ein Instrument zur wertorientierten Qualittssteuerung, das am Beispiel des bankbetrieblichen Firmenkundengeschfts konkretisiert wird.
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